Managing guilt

How can you maintain the guilt factor of a purchase when it is idol but remove the guilt from the item in use?

LABELLING

- Receipt must be somehow attached to the object - guilt physically attached to item - embedded in piece.

In what type of purchase does the most guilt lie?

- Unnecessary

- Aesthetic

CLOTHING/FASHION

We all are guilty of possessing way more clothes than we physically need therefore we are all guilty of overindulging in fashion.

How can you attach guilt to a garment?

- label

- print

The most effective way of embedding the guilt into a garment would be to screen print the 'guilt' directly onto it.

How to maintain guilt when garment is unworn but remove it when item is being worn?

- Thermal ink

Disappears at body temperature - when garment is being worn (when it is being worn it is fulfilling its purpose)